Check out these helpful resources:
Standards of professional graphic design
As a Sustaining Member of the AIGA, the professional association for design, Jill adheres to principles of integrity that demonstrate respect for the profession, for colleagues, for clients, for audiences or consumers, and for society as a whole. These standards define what is to be expected of a professional designer and represent the distinction of an AIGA member in the practice of design. Here is a link to these specific standards.
Mohawk Paper’s Print Dictionary is a listing of common design and printing terms. Aqueous Coatings, Thermography, different types of binding, Hexachrome six-color printing… it’s all here.
Color Palette Forecast for Spring/Summer 2019
With a bit of word salad, here is Pantone’s color forecast for Spring and Summer 2019. “A mash-up of influences and impossible to pin down to any one starting point, the aesthetic of Celebration of Multicultural is the epitome of a celebration of diversity.”
Grammar Girl’s helpful tips
Mignon Fogarty, in her Grammar Girl podcast and website, provides short, friendly and easy-to-remember tips to help improve writing. Even if you only take two minutes to check her website once in a while, you’re bound to pick up something worthwhile. And by the way, yes, you CAN end a sentence with a preposition!
Looking back: Color palette for Fall 2017
From the Pantone Color Institute, these were the colors shown by fashion designers at New York Fashion Week. From here, they have begun moving into clothing, home decor and eventually, automotive finishes. Grenadine may be the first color to catch your eye in this palette, but there are some rich beauties backing it up – earthy Golden Lime with gorgeous gold undertones, Marina which takes me right to a sailboat waiting at a dock, sweet pink Ballet Slipper, and my favorite – today, anyway – Shaded Spruce, a modern evergreen. Here’s a link to the palettes for both New York and London – makes for some interesting comparisons.
The Chicago Manual of Style, my go-to for all things grammatical and usage, has announced that it’s joining the AP Stylebook (another old friend) in no longer using a hyphen in email (good riddance!) and making internet lowercase. The AP Stylebook is forging ahead by allowing writers to use they as a singular pronoun (yikes!) and providing guidance on self-driving cars (preferred over driverless), frequent flyer and fact-checking in news. Grammar Girl’s summary.
There are more forests now and we are actually recycling a lot
All that stuff about “pay it online to save a tree” is really a way for companies to save on postage and printing – but you knew that, right? In fact, between 2007 and 2012, the volume of trees on U.S. timberland increased by the equivalent of 159 Empire State buildings. In North America, trees are grown like crops, and many paper companies have really high standards for being good to the environment. So it’s important to use only paper that’s made from North American-grown trees and from companies that use the best environmental practices (ask Jill). Some facts
Alternative catalogs can provide big impact at lower costs
Print catalogs are getting smaller and smarter. Here’s an article from the USPO about micro-catalogs, magalogs and mini-catalogs and how they work with our shorter attention spans while interacting with customers on a deeper level.