Check out these helpful resources:
Color palette for Fall 2017
From the Pantone Color Institute, here are the colors shown by fashion designers at New York Fashion Week. From here, you’ll see them moving into clothing, home decor and eventually, automotive finishes. Grenadine may be the first color to catch your eye in Pantone’s Fall 2017 color palettes, but there are some rich beauties backing it up – earthy Golden Lime with gorgeous gold undertones, Marina which takes me right to a sailboat waiting at a dock, sweet pink Ballet Slipper, and my favorite – today, anyway – Shaded Spruce, a modern evergreen. Here’s a link to the palettes for both New York and London – makes for some interesting comparisons.
The Chicago Manual of Style, my go-to for all things grammatical and usage, has announced that it’s joining the AP Stylebook (another old friend) in no longer using a hyphen in email (good riddance!) and making internet lowercase. The AP Stylebook is forging ahead by allowing writers to use they as a singular pronoun (yikes!) and providing guidance on self-driving cars (preferred over driverless), frequent flyer and fact-checking in news. Grammar Girl’s summary.
There are more forests now and we are actually recycling a lot
All that stuff about “pay it online to save a tree” is really a way for companies to save on postage and printing – but you knew that, right? In fact, between 2007 and 2012, the volume of trees on U.S. timberland increased by the equivalent of 159 Empire State buildings. In North America, trees are grown like crops, and many paper companies have really high standards for being good to the environment. So it’s important to use only paper that’s made from North American-grown trees and from companies that use the best environmental practices (ask Jill). Some facts
Alternative catalogs can provide big impact at lower costs
Print catalogs are getting smaller and smarter. Here’s an article from the USPO about micro-catalogs, magalogs and mini-catalogs and how they work with our shorter attention spans while interacting with customers on a deeper level.