An upbeat “hello” in the mailbox.
This series of twice-yearly newsletters for the retirement communities of Lake Forest Place, Westminster Place, King Home/Ten Twenty Grove, and The Moorings of Arlington Heights were designed to provide this friendly reminder to future and prospective residents of four upscale retirement/continuing care communities: “Hello! We are looking forward to your moving to our community, and in the meantime, here are some of the great things that have been going on.”
Jill guided the in-house sales staff at each community in exploring the focus of each issue, and handled creative and production from start to finish. A different look for each ensured that the newsletter reflected the community’s own unique personality. The size – a simple two-sided 8.5 x 11 sheet – made it simple and easy to read.