Printed materials to support a new website and logo
After Lake Shore Dance Academy updated their name and contracted for a new website and logo, they called on Jill to be a local partner/consultant, to help with selection of images and tweaking of text to ensure the site perfectly reflects the combination of fine quality ballroom instruction and the really personable staff.
The next step was to create a wardrobe of printed materials to support the new look. The website’s rich, deep blue-purples and tones of gold that look stunning on the screen needed to be modified to be print-friendly across a variety of pieces.
The projects called for choosing a printer who would be hands-on and local for press proofing. The trifold brochure, stationery and gift certificate were then designed to work on their specific press – because every press has its own personality.