Yes, it turns out they do. And according to research released by the USPO, Millenials—ages 21 to 37 in 2018—do it better than past generations.
- 75% of millennials believe that direct mail is valuable and 82% of millennials view messages printed on paper as more trustworthy than digital messages.
- Millenials still interact with and enjoy direct mail. Studies show 90% of people ages 25 to 34 find direct mail reliable, and 87% like receiving it.
- Millennials make up 31% of U.S. magazine readers and 20% of newspaper readers.
But we can’t just put anything out there.
To be successful, the message must be tailored to the audience. Let’s find a way to combine digital marketing with your direct mail to appeal to those who have grown up in the digital media landscape. For example, create a fabulous catalog to whet their appetite, then send them to your website for more details and to order.
Here’s a rundown on myths about millennials.
And, this USPO white paper is packed with info on how millennials respond to direct mail, how the brain responds to print vs. digital messages, and more.