So, what do you think of the selection of Ultra Violet as the 2018 Color of the Year?
I’ve been hearing positive reactions. Some Colors of the Year have proven to be real keepers – I’m still using 2010’s Turquoise and 2011’s bright pink Honeysuckle because they work so well for my clients. Other colors have been more challenging. The 2016 duo of Rose Quartz and Serenity were both so light that they seemed to work only as white replacements, rather than as front-and-center attention-getters. 2015’s Marsala was another color that didn’t inspire folks as much – useful for secondary support, but not so fun.
Leatrice Eiseman, the world’s top color guru and executive director of the Pantone Color Institute, heads the team responsible for the Color of the Year choices. Her suggestions for those of us who whine about the yearly selections may spark some colorful thoughts for you:
“I ask them to do two things:
Number one — think about the reasoning behind not liking it and is it still relevant in their lives today? Does their aversion stem from a childhood event or a negative experience with a color?
Number two — I ask them to open their minds to the challenge of experimenting with the color, if only in touches or accents and it will generally start to grow on them! How about trying a scarf or an accent pillow or flowers on your desk? It does help to exercise your ingenuity and creativity to make it work.
It doesn’t have to be your favorite color; that’s not the point. The point is to get people talking about color. I say, try it, you just might like it!”
Read more in Leatrice’s blog Behind the Scenes with Pantone’s Color of the Year