Sometimes I’m asked to step in to work on a project that’s already underway. That was the case with Lake Shore Dance Academy. In April they asked me to create printed materials to complement their … Read more
Mailers and printers run direct mail lists through NCOA, the Post Office’s National Change of Address system. NCOA is a massive database that catches all kinds of errors, including incomplete zip codes, misspellings, expired forwards … Read more
It’s been four years since the Village of Lake Bluff, the Lake Bluff Park District and the Lake Bluff Elementary School District 65 approached me to ask if a print newsletter shared by the three … Read more
First, know this: global information and measurement company Nielsen Holdings N.V. is a great go-to place if you need to better understand Millennials. Their report Millennials – Breaking the Myths, though a few years old, … Read more
Remember Chili Pepper, Mimosa and Honeysuckle? And who could forget Tangerine Tango? Designers and color lovers everywhere are all so excited when the color gurus at Pantone announce the color of the year.
But THIS year … Read more
Yes, it turns out they do. And according to research released by the USPO, Millenials—ages 21 to 37 in 2018—do it better than past generations.
75% of millennials believe that direct mail is valuable and … Read more