Shall we dance?
Sometimes I’m asked to step in to work on a project that’s already underway. That was the case with Lake Shore Dance Academy. In April they asked me to create printed materials to complement their …
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Category Archives: Design
Why pay for postage if your mail isn’t going to arrive?
Mailers and printers run direct mail lists through NCOA, the Post Office’s National Change of Address system. NCOA is a massive database that catches all kinds of errors, including incomplete zip codes, misspellings, expired forwards …
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Colorful thoughts
So, what do you think of the selection of Ultra Violet as the 2018 Color of the Year?
I’ve been hearing positive reactions. Some Colors of the Year have proven to be real keepers – I’m …
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In Celebration of Collaboration
It’s been four years since the Village of Lake Bluff, the Lake Bluff Park District and the Lake Bluff Elementary School District 65 approached me to ask if a print newsletter shared by the three …
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More about Millennials
First, know this: global information and measurement company Nielsen Holdings N.V. is a great go-to place if you need to better understand Millennials. Their report Millennials – Breaking the Myths, though a few years old, …
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The color of 2018: Ultra Violet is galactic
Remember Chili Pepper, Mimosa and Honeysuckle? And who could forget Tangerine Tango? Designers and color lovers everywhere are all so excited when the color gurus at Pantone announce the color of the year.
But THIS year …
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Do Millennials even do direct mail?
Yes, it turns out they do. And according to research released by the USPO, Millenials—ages 21 to 37 in 2018—do it better than past generations.
75% of millennials believe that direct mail is valuable and …
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